What information to fill a landing page and what to look for?

Hello, I got carried away with the topic of making money on the Internet, namely the sale of Chinese goods on the network. I decided to do the landing page myself. What to look for when creating and how to fill a single-page site with content? Best regards, Artem.

Hello Artyom! A landing page is best suited for the sale of similar products, which can be ordered from freelancers or web studios. A one-page site is used not only by novice entrepreneurs, but also by large "sharks" of online business.

In addition to appearance, the content of the landing page also plays an important role.

In more detail about what a landing page is, how to create it and which constructors are best used, we wrote in a separate article by reference.

At the same time, studies show that visitors disregard most of the textual information posted. But before you start landing, a colossal work is being done to collect and process information, structure it and search for the optimal feed. All these tasks are assigned to marketers and copywriters.

If you decide to prepare the content yourself, the following recommendations will not only help attract visitors, but also keep them on the one page.

1. Do not publish long texts. Dilute them with illustrations with graphs, break them into separate parts using subtitles and paragraphs. Put brief reviews, video tutorials, photos, and diagrams in the middle of your product description.
2. Analyze all indicators and consider the big picture to make changes. For example, people who put the “I like” badge do not always even superficially familiarize themselves with the contents of the post. Of course, this may mean that they plan to return to reading later, but rather this will not happen.
3. Picture and title in title will make most users flip through the landing page to the beginning of the text part. And then, it all depends on the quality of the text itself - try to make information accessible and interesting.
4. As for the text itself: it should be concise, contain specific benefits from the purchase of goods or participation in your project and demonstrate empathy.
5. Share up-to-date informationthat will interest your target audience. Particularly spectacular are those knowledge that can be applied almost immediately and everywhere, of course, they should be related to the theme of the landing.
6. The question often arises, where to get information for content. The global network expanses partially solve this problem, but do not forget about the uniqueness of the published texts. Publications in foreign languages ​​will come to your aid: on thematic resources you can find fresh and unknown information to the Russian-speaking segment of the Internet. Check all published data in several sources, because there can always be an expert who otherwise indicates your incompetence.

It’s quite difficult for a modern network user to be interested in something, and to entice for a few minutes necessary to study your unique trading offer - even harder. Therefore, it is best to order a landing page from a well-coordinated team of professionals. Since it is a one-page website and an online store that are tools for successful sales on the Internet.

We also recommend reading related materials:

• "How to create a website yourself?"
• “Business with China”
• "What is contextual advertising?"
• "What is Yandex.Direct and how to set up advertising"
• “What is traffic arbitration?”
• “How to target and retarget in an advertising campaign”

We hope that Rich Pro magazine was able to give you all the answers to your questions. We wish you good luck and success in all your endeavors!

Watch the video: How to Make a Beautiful Landing Page That Converts. 5 Tips for Optimizing Your Website 2018 (November 2024).